When is Prime Day? Amazon confirms date of huge sale

When is Prime Day? Amazon confirms date of huge sale

Amazon has finally announced when the annual Prime Day shopping event will take place, and you don’t have long to wait.

After much delay, we think it would have been fair to assume that most consumers would have thought that Amazon Prime Day would be taking a year off. After all, the biggest sale of the year – Black Friday – is only just around the corner.

However, that’s far from the reality. Amazon has finally announced that the date for Prime Day and you can find all the information below.

Remember to bookmark this page to be up to date with all Prime Day announcements.

When is Prime Day 2020?

Amazon has announced that Prime Day 2020 will take place across two days – 13 and 14 of October. That’s only a few weeks away. Amazon has also revealed that in the UK, Prime members who spend a tenner with select small businesses from 28 September to Monday October 12 will earn £10 to spend on Prime Day.

If you’re already a Prime Day member, certain deals will go live from Monday, September 28.

Prime Day 2020

Prime Day 2020 vs Black Friday 2020

Every year the Black Friday sales – which rocks both high street and online retailers – falls the day after US Thanksgiving. Unlike Prime Day, Black Friday is not just exclusive to Amazon Prime members, with a ton of retailers throwing their deals into the mix, including the big dogs like Currys PC World, Argos and John Lewis & Partners.

Of course, when Prime Day runs, there are plenty of anti-Prime Day sales going on, bringing excellent prices to undercut and steal away customers from Amazon. When it comes to the two major sales events though, the important thing to note is Amazon is a big player in both, so having the two events too close together could cause issues to supply and margins. Considering the online marketplace is trying to turn business around since coronavirus hit the economy, Prime Day 2020 falling any later than September could wreak havoc for Amazon.

In terms of Prime Day deals, Amazon has announced some of the brands that’ll be offering up deals. These include Philips, Toshiba, Lego, Nintendo, Shark, Samsung, Under Armour, Sony and Le Creuset.

When should I sign up for Amazon Prime?

If the October date rings true, then it might be time to start thinking about signing up for the 30-day free trial of Amazon Prime. Of course, if you want the most bang for your buck, it’s probably best to hold off until just before the sale kicks off, as your free trial will no doubt run through some of the pre-Black Friday discounts as well.

Still, as most of us have become accustomed to working from home, having an Amazon Prime membership can be a lifesaver. If you need a wireless mouse or a new monitor with just a day’s notice, then Amazon Prime is one of the few services out there that can actually deliver within that time frame.

When you’re an Amazon Prime Member, you’ll also have access to a ton of different services including Prime Music and Prime Video. If you’ve yet to watch it, I highly recommend diving in a binge-watching session of The Boys  – the second season of the Prime Video exclusive has just premiered, and it’s a must-watch.


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